July 26, 2017

The Kattha Factory – C 29 & C75, NOIDA – Studio Archohm

The tradition of chewing betel leaves-Paan is as ancient as India itself. Ostensibly an antiseptic, digestive aid and a palate cleanser, Paan has been accompanied by an assortment of ‘add-on ingredients’- Choona (mineral slaked lime or calcium hydroxide), Kattha (catechu), Supari (areca nuts), Loung (cloves) and Elaichi (cardamom), tobacco, spices, mint, sweetened coconut, other Paan-Masalas, sugar, dates, Gulkand(Rose petal preserve), cherries, and variety of Saunf (fennel) to name a few! Of these, Kattha is a very popular and important one. – Studio Archohm

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Photography exhibition by fanthome Andre Fanthome

Event – Metamorphosis and Seven a Selection, by Andre Fanthome

In May 2017, TDV – The design village, an interdisciplinary industry centric institute decided to move its existing campus to a larger premises to accommodate the growing number of students in their design school. An old abandoned Kattha (catechu) factory wouldn’t be an option unless you’ve got architect Sourabh Gupta on your team. The two months of summer vacation saw the nightmarish facility transform into a dream village – retaining  much of its inherent character even while injecting new life. – Andre Fanthome

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