ArchitectureLive! Logo

Rewind (Melting Moments), an ice cream parlour, in Hyderabad, by DesignAware

Located in Hyderabad, DesignAware's Rewind is the revival of a homegrown ice-cream parlour- Melting Moments.

Share Post:

Location: Hyderabad, India | Typology: Hospitality (Ice-cream Parlor) | Built-up Area: 650 sq. ft

Rewind. Unwind. Relive the Melting Moments.

This exciting project is the revival of a beloved homegrown ice-cream parlour in Hyderabad, Melting Moments. The brief called for a 50s “chock’lit shoppe” inspired interior, which was reinterpreted by way of tweaking design elements to create a graphic language that’s bold and contemporary. The result was a pop-up ice-cream parlor inspired by 50s retro nostalgia and utopian inclinations. The constrained area and busy, kitschy, surrounding context lend perspective and contrast to the space, and the entire building facade and frontage become a part of the finished space, with repetitive motifs binding the entire design.

Geometry plays an important role in the design, from the checkerboard flooring borrowed from the retro diners to the triangular logo design that is clearly a rewind sign, beckoning visitors to “Rewind. Unwind. Relive the Melting Moments.” Not only is this a recall of their own happy memories, but also a call back to the old ice-cream parlor that was once a happening place in the city. The triangular motif develops into a series of backlit punctures in the front counter, to the feature wall where it manifests itself into a three-dimensional skewed grid in metal rods. The feature wall was designed in many iterations of folding surfaces, until a pyramidal design was arrived at.

Black and white is another motif that forms the base of the graphical language, with contrast in pastel pink, mustard and turquoise. The connection with the street is formed with black and white tiling that is reminiscent of road curb lines. The site is on sloped terrain and has a direct visual connection to the outdoors.

The spatial division was created in terms of inner and outer spaces. The front was extended by 5’ outwards and augmented by a steel butterfly truss with glass panes, that reminds of the shape of an open book. An interesting experiment in structure was the design of a floating bar counter in polished wood that rests solely on the glass with no other structural support. The counter passes through the glass, becoming a standing counter on the outside for those who would like to enjoy their ice cream outdoors under the glass canopy. The counter itself was put through several structural tests in order to ensure its integrity and long-term performance. Sitting at the bar counter gives a view of the street and the hustle and bustle of the eateries all around. Sunlight is filtered through the branches of the gigantic neem tree right above the canopy and leaves and colourful flowers are littered over the glass, bringing the outdoors in. Rain adds another dimension to this space: the soft pattering of the raindrops over the glass and the refraction of light through glass and water allow visitors to enjoy the rain along with their ice cream.

The open space outside and the balcony on the first floor have been treated as part of the complete design. The existing structure was load-bearing, with the balcony extended later on. The 12” thick walls can be seen continuing till the top, clad with textured stone, that was retained and white-washed. The door and window were replaced with a perforated panel bearing the triangular punctures. The parking area was tiled with unfinished slate pavers and outlined with random smooth pebbles in pink, mustard and turquoise.

Since the parlor is open day and night, the changing of light plays a vital role in the indoor as well as outdoor spaces. During the day, the entire space is naturally lit and at night, the exterior lighting creates a mood over the façade: the triangular cut-outs are lit from behind, and the light falling over the stone wall casts interesting shadows and highlights its texture. The diffused light also falls in through the skylight, brightening space.

Images

Share your comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent

Someplace: Project by Put Your Hands Together, in Manali

SomepIace in Manali by Put Your Hands Together

SomepIace in Manali by Put Your Hands Together – The project at Manali is a homestay called, – Someplace and we got a chance to work on this through Noel, my former student. Eventually he also became the on-site architect for this project. When Areen visited the site in November 2016, all he could see was a piece of land covered thigh-high in snow keeping the visit aside, all he could think about was that warm bed back in the hotel where he would rather be tucked in at that time. This exact feeling of longing for the warmth became the concept of our design.

Read More »

House of three, Kerala, by 3dor concepts

Located in Kayamkulam, Kerala, House of three is a combination of the charm and humbleness of agrarian culture and lifestyle to suit the residential needs of a three-member family. It is designed by Kerala based architects, 3dor concepts.

Read More »

Subscribe to Architecture and Design Updates

Follow us on