B.Arch Thesis – Start up India Pavilion – Yash Shah, BVPCoA, Pune

Share Post:

Abstract:
The abstract of the thesis is to endorse all the “Made In India” products from any discipline who have reached a certain benchmark and recognised world-wide for any of its manufacturing aspects through an architectural statement. It also tries to influence the visitor by inspiring as to what goes on in making a product of world class standards to initiate their own start-up. The design program would synthesize the study for a building that would advertise visually and spatially the contained brand, contextually delivering an emblematic image. 
It is an attempt to give new perspectives to all the Indians about the Indian goods.

Start up Pavilion - Yash Shah - Thesis

Aim:
To study between design and its function, of making a bold statement about 
India’s manufacturing capabilities, technologies, innovations and talents by exhibiting the products “Made In India” recognized world-wide.

Objectives:
The objectives is to learn how architecture could be impactful in fostering India’s innovation, promote the best-in-class Indian products and address the most influential people of India through the pavilions.
To influence, inspire and change the perspective of not only the foreigners but also the Indians by making aware of the innumerable products innovated and manufactured by India usually disregarded by some upon foreign products which have reached a valued position and made India proud.

The Project:
The pavilions would basically abide exhibition halls, museums, auditoriums, etc. that would constantly endorse the Indian products which could be categorised as:

Housing the top class Indian manufactured products:
The ones, which have well recognition in the world and have harmonized with the world standards [ISRO, MKU, FWT (friction welding technologies), Gaitonde, etc.]. These products have achieved noticeable recognition and dominating foreign products world-wide.

The exclusive products India has made:
These may not be tagged as the best in the world, but one couldn’t find it anywhere than India. (Patanjali, Air India, Tata Nano, yahoo.com, Yoga, etc.). These may not be the best as it may have alternatives of foreign brands in competition, but India feels proud to endorse them due to its origins in India.

Revenue based Indian products:
Those India products which have very high revenue/outcomes from their products (Tata, Reliance, etc.). These companies have higher revenues than many of the leading brands in the world. It is a remarkable achievement and promoting it would inspire and provide knowledge to the visitor.

So how would the centre influence?

It would give a renewed sense of respect and appreciation to the Indian products which may be known or unknown to some inspiring small scale start-ups.
It is a matter of ‘Pride’ to push forward the vision of the manufacturers through the exhibits. So the world recognizes where India stands today. For a pavilion to endorse such products need a structure to be an ‘Exhibit in itself’.

Drawings:

Share your comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent

Aatam Hostel at Kota, by Sameep Padora and Associates

Aatam Hostel, designed by Sameep Padora and Associates, has a residential program mix, containing hostels rooms for students along with a residence for the family that owns the plot. Six years in the making, the project is located in the dry and hot climate of Kota, Rajasthan.

Read More »
Kateel Restaurant, at Pune, by Oorvi Designs

Kateel Restaurant, at Pune, by Oorvi Designs

Sanjiv Ram Shetty, an experienced restaurateur, gave us a challenge of refurbishing his place into a Garden-style Restaurant. Creating a cosy & beautiful ambience as well as creating awareness among the customers. The refurbishment needed to complete in shortest possible time, with two main criteria- reusing materials as much as possible & imbibing the feel of nature inside the place. – Oorvi Designs

Hexa Louvred Cafe, at Gurugram, India, by ACad Studio

Hexa Louvred Cafe, at Gurugram, India, by ACad Studio

The challenge was refurbishing the existing office café, which goes with the office theme. We had to work under given constraints of furniture, structure and spatial design. Another challenge was to execute the café under a given time as the company had no other place for lunch and the café had to be delivered on new years 2020. – By ACad Studio

Subscribe to Architecture and Design Updates